Wyatt, Justin. High Concept: Movies and Marketing in Hollywood. Austin: University of Texas Press, 1994
This book talks about the business practices of movies of today. It goes into great detail about how movies are sold today in terms of marketing, music, star power, and the types of movies made today. This book also gives a great retrospective of movies of today and points out the differences of this time and the past. I can use this book to help get a better business sense in movies and how it has changed.
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